Your company is already using Odoo, but now you need an eCommerce store. You have three main options:

1. Odoo Web Builder

This is the Odoo Website app that allows you to build a website using a drag-and-drop interface. It’s a great option because it’s relatively easy to get started and can be customized to a certain extent. However, you may want to consider other options if you expect heavy website traffic or need more advanced features out of the box as this website will be consuming the same resources as your Odoo instance.

2. Standalone eCommerce

You can build your website on platforms like Shopify, WooCommerce, or WordPress and use connectors to sync data with Odoo. Each platform has its own data model, so you’ll need a connector to ensure, for example, that new Shopify orders appear in Odoo as sales orders. This approach lets you take advantage of the platform’s features and scale your website independently, but it can lead to data sync issues and added maintenance — especially when upgrading Odoo or the connectors.

3. Headless eCommerce

A headless eCommerce setup with Odoo means using Odoo purely as the backend — where all your products, orders, customers, and inventory live — while building your online store’s frontend separately using a modern framework like React, Vue, or Next.js. Instead of relying on Odoo’s built-in website builder, your custom frontend connects directly to Odoo through its API. This gives you the best of both worlds: Odoo’s powerful business logic and a lightning-fast, scalable storefront. This setup avoids the usual headaches of syncing data between platforms like Shopify or WooCommerce.

If writing code is not your cup of tea, there are other solutions to help wth putting together a website that connects can use Odoo as it's backend, such as Alokai, ShopInvader etc.